Southwest Airlines Has Used Multiple Strategies Since Its Inception in 1974.Why

question 47

Multiple Choice

Southwest Airlines has used multiple strategies since its inception in 1974.Why has its current focus on organizational culture been such an effective strategy for the airline?

• A)Southwest's culture is variable and substitutable like the strategies it applies.
• B)Southwest's culture is inspirational so that its employees achieve greater work-life balance.
• C)Southwest's culture is unique,and strategic mimicry by other airlines is not possible.
• D)Southwest's culture is responsible for its low-cost,low-price,no-frills flights strategy.

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The additional cash flow a company receives from taking on a new project or investment, after accounting for expenses.

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