Pacific Kayaks Ltd

question 55

Multiple Choice

Pacific Kayaks Ltd.provides ocean kayaks with distinctive qualities valued by customers.The company attracts customers because it sets itself apart from the competition.It is successful because it has access to leading scientific research on polyethylene,a very abrasion-resistant material used in the construction of its kayaks.The company also has a strong sales and marketing team and a corporate reputation for quality and innovation.What competitive strategy is Pacific Kayaks Ltd.using?

• A)low-cost provider
• B)differentiation
• C)market niche with lower cost
• D)focus strategy

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Definitions:

Executory Contracts

Contracts under which both parties to the agreement have unfulfilled obligations that remain to be done.

Prohibited By Statute

Actions or practices that are explicitly disallowed by written laws.

Unenforceable

A term describing a contract or clause that cannot be legally upheld or compelled by a court.

Unlicensed Contractor

An individual or company that performs trade or service work without the necessary legal authorization or permits.