Examlex
All of the following are non-unit-based activity drivers EXCEPT
Lower-Priced Items
Products or goods that are offered at a price lower than the average or similar items in the market, often to attract cost-conscious consumers.
Proof Of Purchase
A document or receipt verifying that a product or service has been purchased.
Trade Promotion
Marketing activities executed by manufacturers or wholesalers aimed at increasing demand for products among retailers, distributors, or other resellers.
Case Allowance
A discount or rebate offered to retailers or wholesalers that purchase a specific quantity of product within a specified timeframe.
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