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Brand Managers
Professionals responsible for the development and management of a brand's strategy, image, and market position to achieve organizational goals.
Contextual Approach
A method that considers the surrounding circumstances, conditions, or factors when analyzing or evaluating something.
Cultural Meaning Systems
The shared beliefs, values, norms, and practices that shape a society's behavior and its interpretation of products and brands.
Culturally Situated
A concept or object that is understood and interpreted within the context of a specific culture, reflecting its values, norms, and practices.
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