The Market Size Variance Is the Difference Between Actual and Budgeted

question 55

Multiple Choice

The market size variance is the difference between actual and budgeted industry sales in units, multiplied by the budgeted market share percentage, times the:

• A)actual market share percentage
• B)budgeted market share percentage
• C)actual average unit contribution margin
• D)budgeted average unit contribution margin

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Definitions:

Motive

An internal driving force that causes a person to take action and pursue goals.

Message

A piece of information or communication sent from one person or entity to another, typically through spoken, written, or digital means.

Propinquity

The physical or psychological proximity between people, which increases the likelihood of interaction and relationship formation.

Similarity

The state of being alike or sharing common features, often used in psychology to explain patterns of attraction and social cohesion.