The Total Product, the Complete Range of Benefits That a Customer

question 76

Multiple Choice

The total product, the complete range of benefits that a customer receives from a purchased product include(s) :

• A) intangible benefits
• B) activity
• C) tangible benefits
• D) both a and c

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Definitions:

Positive Experience

An encounter or event that is enjoyable, satisfying, or beneficial to an individual.

Verbal Persuasion

The act of using spoken words to convince or influence someone to change their beliefs or actions.

Self-efficacy

is the belief in one's own ability to succeed in specific situations or accomplish a task, significantly influencing how one approaches goals, tasks, and challenges.

Task Performance

The execution or accomplishment of a specific work-related activity or objective, often measured against pre-established standards or criteria.