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It is important to separate the evaluation of the manager from the evaluation of the division in a multinational firm. A manager's evaluation should NOT include
Price Elasticity
The responsiveness of the quantity demanded of a good or service to a change in its price.
Demand
The volume of goods or services that consumers can and want to buy across a range of prices within a certain period.
Price Elasticity
A metric indicating the responsiveness of the quantity of a good demanded to its price change, presented in percentage terms.
Demand
In economics, the desire and ability of consumers to purchase goods and services at given prices.
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