Which of the Following Is an Example of a Product

question 53

Multiple Choice

Which of the following is an example of a product developing secondary meaning?

• A)A company has illegally misappropriated a trademark and has used it in second place to identify a product.
• B)Customers hear of the term through a secondary source such as media advertising.
• C)A company has agreed to only use a trademark secondarily after the primary user has abandoned it.
• D)Customers identify a certain color as identifying a company's product.
• E)A product has secondary meaning in the minds of consumers as to usefulness.

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Definitions:

Organizational Culture

The shared beliefs, values, norms, and practices that shape the social and psychological environment of a business or institution.

Subculture

A cultural group within a larger culture, often with beliefs or interests at variance with those of the larger culture.

Harley Mystique

The unique brand appeal and cultural influence of Harley-Davidson motorcycles, embodying freedom, rebellion, and American identity.

Product Development

The process of bringing a new product or service to market, involving idea generation, design, development and marketing.