Which of the Following Is an Example of a Product

question 53

Multiple Choice

Which of the following is an example of a product developing secondary meaning?

• A)A company has illegally misappropriated a trademark and has used it in second place to identify a product.
• B)Customers hear of the term through a secondary source such as media advertising.
• C)A company has agreed to only use a trademark secondarily after the primary user has abandoned it.
• D)Customers identify a certain color as identifying a company's product.
• E)A product has secondary meaning in the minds of consumers as to usefulness.