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Family Decision Making
The process through which family members collectively make choices about consumption-related matters, considering the preferences and needs of all involved.
Joint
A joint typically refers to a point where two bones are connected in the body, but in business context, it could imply a venture undertaken by two or more parties who share ownership and profits.
Spouse-dominant
A decision-making dynamic in households where one spouse predominantly makes the purchasing decisions.
Consumer Socialization
Consumer socialization is the process by which young consumers develop purchasing skills, values, and behaviors, influenced by familial and societal factors.
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