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Which statement below is NOT true with respect to the rights of an assignee and assignor?
Internal Marketing
The practice of using an organization's internal communication to effectively engage and motivate employees to serve customers better.
Marketing Implementation
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives.
Implementation Process
A step-by-step procedure to transition strategies and plans into actions to achieve specific goals within an organization.
Internal Marketing
the promotion of a company's objectives, products, and services to its employees with the goal of aligning internal behaviors with organizational goals.
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