Alayna Markets a Bell That She Claims Will Automatically Quiet

question 38

Essay

Alayna markets a bell that she claims will automatically quiet a crying baby. Alayna advertises on television that the bell has a certain tone that babies love and shows a baby suddenly stop crying when the bell is rung. She charges $50 for each bell for which she incurs $1 in manufacturing charges. The bell was very popular for a few months, but she has started to get complaints; and the Federal Trade Commission has investigated her advertisement regarding the bell. Alayna claims that her advertisement is not deceptive. The Federal Trade Commission, however, claims that her advertisement satisfies the three elements necessary for a deceptive claim. What are those three elements?

Appreciate the significance of a focused strategy in a business's performance.

Acknowledge the importance of organizational structure and implementation in achieving operational excellence.

Understand the strategic marketing process, including planning, implementation, and goal setting.

Learn about market-product grids and the importance of targeting and positioning in marketing.

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Definitions:

Cultural Safety

Practices that recognize, respect, and nurture the unique cultural identity of individuals and communities, ensuring a safe environment for health care and social services.

Values

Core beliefs or standards that guide and motivate attitudes and actions in individuals and groups.

Beliefs

Individuals’ acceptance that certain statements are true or that something exists, often forming the basis of their actions and decisions.

Attitudes

A settled way of thinking or feeling about something, which can significantly influence individuals' behavior and perceptions.