Systematic Desensitization Is Based Upon the View That Fears Are

question 20

Multiple Choice

Systematic desensitization is based upon the view that fears are learned through the process known as

• A) operant conditioning.
• B) modeling.
• C) behavioural control.
• D) classical conditioning.

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Definitions:

Retailing Activities

Tasks and functions involved in selling goods and services directly to consumers for their personal, non-business use.

Supply Chain Management

The oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.

Corporate Vertical Marketing System

A vertically integrated marketing strategy where a single company controls multiple levels of its distribution and production process.

Direct Marketing Channel

The manufacturer sells directly to the buyer.