Frank's Favourite Cigarettes of the Day and the Hardest to Give

question 76

Multiple Choice

Frank's favourite cigarettes of the day and the hardest to give up are those he has right after dinner.Frank decides to begin taking a walk after dinner instead of smoking.This is an example

• A)behavioural contracting.
• B)response substitution.
• C)stimulus control.
• D)self-deception.

Analyze the implications of companies engaging in social issue advocacy.

Describe the components that contribute to the construction of a corporate brand.

Identify the varying roles of C-suite officers in the management of corporate communications.

Explain the interactive communication models and their relevance to public relations strategies.

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Definitions:

Construct's Range

Construct's range refers to the spectrum or extent of phenomena that a theoretical concept or psychological construct can explain or cover.

Relevance

The quality or state of being closely connected or appropriate to the matter at hand, often used in discussions of information, research findings, or arguments.

Needs

Fundamental requirements or necessities for physical and psychological well-being, such as food, shelter, esteem, and belonging.

Construction Corollary

A principle in George Kelly's personal construct theory that suggests people anticipate events by the meanings they place on their experiences.