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In the second stage of Bowers's two-stage model of intuition, hypotheses are formed.
Firm Culture
The shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature.
Brand Audit
A comprehensive examination of a brand's current position in the market compared to its competitors and a review of its effectiveness.
Firm Activities
Actions or tasks undertaken by a business in pursuit of its goals, which can range from operational to strategic in nature.
Customer Journey
The complete sequence of experiences that customers go through when interacting with a company and its products or services, from initial awareness to post-purchase.
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