Kyle Is Trying to Decide Which Brand of Diapers He

question 133

Multiple Choice

Kyle is trying to decide which brand of diapers he should buy for his newborn daughter. Each of the brands has its own unique features that make it seem better than the others. Some diapers have extra padding so that they retain more fluid. Another brand touts special elastic bands around the legs to prevent leakage. Still others have fancy Velcro fasteners. Finally, confused about all of the features, Kyle buys the brand that he recognizes from commercials. What decision-making strategy did Kyle use?

• A)the additive model
• B)the elimination by aspects model
• C)representativeness heuristic model
• D)the single-feature model

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Definitions:

Chunking

Chunking is a cognitive strategy for organizing information into manageable units or chunks, making it easier to process and remember.

7 Plus or Minus 2 Rule

A cognitive principle suggesting that the average person can hold 5 to 9 items in their working memory.

Quickly Scanning

Quickly scanning refers to rapidly reviewing or looking over material to grasp the main ideas or locate specific information.

Atkinson-Shiffrin Theory

A model of memory proposed by Richard Atkinson and Richard Shiffrin that describes human memory as having three key stages: sensory memory, short-term memory, and long-term memory.