Examlex
Describe two forms of the encoding specificity principle, and give an example of each.
Concept Testing
The process of evaluating potential consumer response to a product idea before introducing it to the market.
Reverse Engineers
Individuals or companies that disassemble a product to understand its design, components, and functionality, often for the purpose of creating something similar or improving the original product.
Lead Users
Innovative product users who modify existing products according to their own ideas to suit their specific needs.
Market Testers
Individuals or groups involved in testing a product in specific markets before a full-scale launch, to gauge consumer response and demand.
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