A Television Commercial for a New Camera Features a Handsome

question 12

Multiple Choice

A television commercial for a new camera features a handsome man taking photographs of beautiful women in bikinis on a California beach. This commercial uses _____ conditioning techniques, following an approach to advertising that was pioneered by _____.

• A)operant; B. F. Skinner
• B)classical; John B. Watson
• C)operant; Edward L. Thorndike
• D)classical; Ivan Pavlov

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Definitions:

Shuffle

The act of randomly mixing or rearranging a set of items, such as cards in a deck, to ensure a fair and unpredictable order.

Limp

An uneven, typically painful gait due to difficulty in using one or more limbs, often as a result of injuries or diseases affecting the leg or foot.

Redness

A common indication of inflammation or irritation, marked by a reddening of the skin.

Bruising

Discoloration, pain, and swelling caused by bleeding under the skin, usually from impact or injury.