Modern Research on Advertising and Marketing Techniques Has Shown That

question 28

Multiple Choice

Modern research on advertising and marketing techniques has shown that:

• A)most people are not affected by the use of classical conditioning methods in advertising.
• B)attitudes toward a product or a particular brand can be influenced by the use of classical conditioning techniques in advertising campaigns.
• C)modern advertising has abandoned the use of classical conditioning techniques, since they have been shown to be ineffective.
• D)pairing products with stimuli that naturally elicit fear is the only way in which classical conditioning techniques affect brand preferences or product choices.

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Definitions:

Sockeye Salmon

A species of salmon found in the North Pacific Ocean, highly valued for its rich, red flesh.

Market Price

The current price at which a good or service can be bought or sold.

Market Price

The selling price of goods or services at which buyers and sellers agree to transact.

Profit

The financial gain realized when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.