The Textbook Describes a Movement Called Gamification That Advocates Turning

question 160

Multiple Choice

The textbook describes a movement called gamification that advocates turning daily life into a kind of virtual reality game, in which ''points'' or other conditioned reinforcers are awarded to reward healthy or productive behaviors. What is a potential danger of gamification according to the textbook?

• A)Marketing professionals are already studying ways to use gamification to influence consumer preferences and buying decisions.
• B)Gamification is based on the traditional prescientific view of human behavior and will lead to the destruction of society.
• C)The principles of operant conditioning only work on animals, and applying operant conditioning to human beings can result in unforeseen consequences.
• D)Gamification is likely to precipitate the zombie apocalypse.

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Definitions:

Special Order

A one-time customer order often requiring a deviation from the standard product line or service offerings, potentially at a different pricing or cost structure.

Outside Supplier

An external entity that provides goods or services to a company, often used in the context of manufacturing or production.

Required Units

The amount of products that need to be produced to meet customer demand or sales forecasts.

Supplying Commitment

An agreement or pledge by a supplier to provide a specified quantity of product to a purchaser at a predetermined time and price.