Examlex
Compared to what happens during NREM sleep, during REM sleep there is a sharp increase in activity in the limbic system areas of the brain, including the hippocampus and the amygdala.
Scented
Products or items that have had fragrance added to them to produce a specific smell, often used in marketing to enhance the consumer experience.
Brightly Colored
Having vibrant and intense colors that are very noticeable and lively.
Internal Information Search
Consumers’ use of past experiences with items from the same brand or product class as sources of information.
Past Experience
An individual's accumulated knowledge or skills obtained from previous events, work, or education.
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