Top-Down Processing Occurs When We Draw on Our Knowledge, Experiences

question 159

True/False

Top-down processing occurs when we draw on our knowledge, experiences, expectations, and other cognitive processes to arrive at meaningful perceptions.

---

Definitions:

Situation Analysis

An assessment conducted by an organization to identify its internal strengths and weaknesses, along with external opportunities and threats to craft strategic plans.

Competitive Forces

The various external pressures that businesses face in the marketplace, including competition from other firms, the bargaining power of suppliers and customers, and the threat of new entrants and substitute products.

Mission Statement

A formal summary of the aims and values of a company, organization, or individual.

BCG Matrix

A strategic business tool that categorizes a company’s products or services into four types (Stars, Question Marks, Cash Cows, Dogs) based on market growth and market share.