By Definition, Stimuli That Are Perceived Subliminally Are

question 21

Multiple Choice

By definition, stimuli that are perceived subliminally are:

• A)accessible to conscious awareness.
• B)inaccessible to conscious awareness.
• C)effective motivators of consumer behavior.
• D)ineffective motivators of consumer behavior.

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Definitions:

Personal-Selling Process

A series of stages a salesperson goes through to persuade a customer to make a purchase, including prospecting and follow-up.

Benefits

In the FAB sales approach, individual values attached to the advantages offered by various product features.

Delivery Salespeople

Sales representatives whose chief role is product delivery; sometimes called route salespeople.

Order-Taking

The process of receiving and processing customer orders, typically performed by sales personnel or through automated systems.