Examlex
Pitch is determined by the:
Competitive Parity
A strategy where a company ensures its share of marketing spend is comparable to its competitors.
Generic Brands
Products that are not branded with a company name but instead are labeled with the name of the commodity and tend to be less expensive.
Pay Raise
A pay raise refers to an increase in an employee's salary or wages, typically awarded as a recognition of performance, inflation adjustments, or changes in job responsibilities.
Name-Brand Goods
Products that are manufactured and marketed under a registered trademark or brand name, recognized by consumers for their quality and advertising.
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