While Taking This Test, You Have Probably Paid Little Attention

question 184

Multiple Choice

While taking this test, you have probably paid little attention to ongoing body functions, such as breathing, heartbeat, and digestion. Such involuntary bodily functions are governed by the:

• A)somatic nervous system.
• B)cerebrospinal fluid.
• C)spinal reflexes.
• D)autonomic nervous system.

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Definitions:

Brand Associations

The thoughts, feelings, perceptions, and beliefs that consumers have about a brand.

Push Approach

A business strategy in which a company attempts to take (push) its products to consumers, often even if the consumers are not actively seeking those products.

Brand Awareness

The degree to which customers recognize and understand the unique attributes or reputation of a specific brand's products or services.

Price-Oriented Promotions

Marketing strategies focused on attracting customers primarily through lower prices or discounts.