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Jeff has some technical glitches with his computer program during an important presentation at a company meeting. Although flustered, he quickly recovers, and carries on with his presentation. He gets a round of enthusiastic applause at the end and a personal compliment from the company president. But afterward, Jeff agonizes over his technical problems with the computer program and is certain that he has forever disgraced himself in the eyes of his superiors and will never get promoted. According to Beck's cognitive therapy (CT) , Jeff is demonstrating a(n) _____ called _____.
Corporate Strategy
The overarching plan and direction of a corporation that defines organizational objectives and the approaches to achieve them.
Resources
Assets, materials, or other valuables that are utilized to achieve goals or complete tasks.
Functional Strategy
A strategy that guides activities within one specific area of operations.
Customers
Individuals or organizations that purchase goods or services from a business.
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