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Caleb has worked as a city manager for a small Midwestern city since graduating from college about four years ago. The job is okay and Caleb's work performance is acceptable, but Caleb almost always feels slightly down and sad. Caleb's chronic case of "the blues" is characteristic of the psychological disorder called cyclothymic disorder.
LA Galaxy
A professional soccer team based in the Los Angeles metropolitan area, competing in Major League Soccer (MLS).
Marketing Program
A structured plan that outlines the marketing strategies, tactics, and activities for promoting a product or service.
Promotion
A marketing strategy involving the publicizing of a product, service, or brand to attract interest, engagement, and sales.
Intangibility
A characteristic of services that makes them unable to be seen, touched, tasted, felt, or measured in the same manner as physical goods.
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