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When Rachel completed the Social Readjustment Rating Scale (SRRS) experiment her score based on events during the previous year was 350 life change units. Which of the following statements is TRUE?
Noncompensatory Decision Rule
At work when consumers choose a product or service on the basis of a subset of its characteristics, regardless of the values of its other attributes.
Compensatory Decision Rule
At work when the consumer is evaluating alternatives and trades off one characteristic against another, such that good characteristics compensate for bad ones.
Determinant Attributes
Specific characteristics or features of a product or service that influence the consumer's purchasing decision.
Evaluative Criteria
Consist of a set of salient, or important, attributes about a particular product.
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