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According to the Social Readjustment Rating Scale shown in Table 12.1, which of the following life changes would receive the highest number of Life Event Units?
Market Segment
A subgroup within a larger market, defined by distinct characteristics or needs, which businesses target with specific products or marketing strategies.
Innovative Products
New or significantly improved goods or services that offer novel features, benefits, or solve existing problems in unique ways.
First-Mover Strategy
A competitive advantage gained by being the first to market with a new product or service.
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