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Marco has been complaining to his friends about the weight he has gained over the past year. He points out that because his work hours are so long, he rarely has time to go grocery shopping and, instead, eats fast food for most meals. This example illustrates the cognitive component of attitudes.
Social Cognition
The area of social psychology exploring how people select, interpret, remember, and use social information.
Stereotype
A generalization about a group’s characteristics that does not consider any variations from one individual to another.
Person Perception
The processes by which an individual uses social stimuli to form impressions of others.
Bystander Effect
The tendency of an individual who observes an emergency to be less likely to help when other people are present than when the observer is alone.
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