In Solomon Asch's Experiment on Conformity, the Subjects Followed the Majority

question 119

True/False

In Solomon Asch's experiment on conformity, the subjects followed the majority and gave the wrong answer on 37 percent of the critical trials.

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Definitions:

Alcatel

A multinational company that produces telecommunications equipment and services, now part of Nokia.

Customer Value Proposition

A business or marketing statement that describes why a customer should buy a product or use a service, summarizing the benefits of the offer.

Protocol

A statement that, before product development begins, identifies a well-defined target market; specific customers’ needs, wants, and preferences; and what the product will be and do to satisfy consumers.

SWOT Analysis

A method of strategic planning that involves identifying the strengths, weaknesses, opportunities, and threats pertinent to business competitiveness or the planning of a project.