The Focus on Neuroscience Box, "Brain Reward When Making Eye

question 196

Multiple Choice

The Focus on Neuroscience box, "Brain Reward When Making Eye Contact with Attractive People," described an fMRI study in which participants were scanned while looking at photographs of different faces. What were the results of the study?

• A)Faces of attractive people looking directly at the viewer decreased activity in the ventral striatum, a brain area associated with the expectation of rewards.
• B)Faces of ugly and unattractive people looking directly at the viewer activated the ventral striatum, a brain area associated with the expectation of rewards.
• C)Faces of attractive people looking directly at the viewer activated the ventral striatum, a brain area associated with the expectation of rewards.
• D)Faces of attractive people averting their gaze and not making eye contact with the viewer activated the ventral striatum, a brain area associated with the expectation of rewards.

---

Definitions:

Inelastic

Describing demand that is relatively unresponsive to changes in price.

Quantity Demanded

This is the total amount of a good or service that consumers want to buy at a specific price level, within a certain period.

Derived Demand

The demand for a factor of production or intermediate good that occurs as a result of the demand for another good or service.

Marginal Productivity

The additional output that results from using one more unit of a particular input, holding all other inputs constant.