When We Want to Be Correct but Are Uncertain or Doubt

question 56

Multiple Choice

When we want to be correct but are uncertain or doubt our own judgment, we may look to the group as a source of accurate information. This is referred to as:

• A)normative social influence.
• B)prosocial behavior.
• C)informational social influence.
• D)diffusion of responsibility.

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Definitions:

Audience Areas

Specific segments or demographics within a larger audience targeted by marketing campaigns or content strategies.

Ambassador Program

A strategy used by brands to recruit influential individuals to represent and promote the brand in a positive light.

Generation Z

The demographic cohort following Millennials, typically defined as people born from the mid-1990s to early 2010s, known for its strong digital connectivity.

Creators

People who can be useful because of the talent of their creative insights and strategy.