Examlex
The MMPI, the CPI, and the 16PF are all examples of standardized self-report inventories.
Law of First Movers
The advantage gained by the initial significant occupant of a market segment, often allowing for the establishment of strong brand recognition and customer loyalty.
Amazon Echo
A brand of smart speakers developed by Amazon, integrating the voice-controlled intelligent personal assistant service Alexa to perform a variety of functions and services.
Innovation
The introduction of new ideas, products, services, or processes that create value for businesses, consumers, and society as a whole.
Word-of-mouth Referrals
The process by which people informally recommend products or services to others, often considered a powerful and trustworthy form of marketing.
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