Examlex
According to Freud the ego is guided by _____, whereas the id is guided by _____.
Product
Any item or service offered for sale, capable of satisfying a customer's need or want.
Product Differentiation
A marketing process that showcases the differences between products. Differences may be real or perceived and are often used to compete in the market.
Buyer's Mind
Buyer's mind refers to the perceptions, options considered by and motivations of a consumer when making purchasing decisions.
Price Discrimination
The practice of selling the same product to different buyers at different prices based on willingness to pay, not differences in cost.
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