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Researchers were interested in the effects of alcohol consumption on the perceived attractiveness of members of the opposite sex. One group of participants was given four drinks containing alcohol, and another group was given four drinks that did not contain alcohol, but both the alcoholic and nonalcoholic drinks tasted identical. Next, both groups of participants rated the attractiveness of members of the opposite sex by viewing pictures and rating attractiveness on a 1-to-10 scale. Which of the following is the independent variable in this study?
Perceived Behavioral Control
An individual's belief in their capability to execute behaviors necessary to produce specific performance attainments.
Behavioral Intention
A person's predisposition towards performing a certain action, influenced by personal attitudes and societal norms.
Theory of Planned Behavior
A psychological theory that predicts an individual's intention to engage in a behavior at a specific time and place, based on their attitude, subjective norms, and perceived behavioral control.
Attitude-Behavior Consistency
The extent to which an individual's behaviors or actions mirror their feelings and beliefs.
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