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In his work Pensees, Pascal
Demographic Trends
Patterns and changes in the characteristics of human populations, such as age, race, or gender, that can influence societal structures and markets.
SWOT Analysis
An instrument for planning strategies that detects the Strengths, Weaknesses, Opportunities, and Threats involved in business competition or the planning of a project.
External Analysis
The process of evaluating an organization's external environment to identify opportunities and threats that could impact its strategy and operations.
Environmental Scanning
The process businesses use to understand the external factors influencing their operation, including technological, regulatory, and competitive elements.
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