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IDENTIFICATIONS
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Relationship Marketing
A strategy aimed at building long-term relationships with customers rather than focusing solely on individual transactions, emphasizing customer loyalty and engagement.
Quality Marketing
Strategies and efforts focused on creating and promoting high-quality products or services to meet customer expectations.
Sales Investment Factor
The ratio or consideration of the cost invested in the sales process to the revenue generated, used to evaluate the effectiveness of sales strategies.
Prospect Component
An element or factor that qualifies a person or business as a potential customer worthy of a salesperson’s time and effort.
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