What Is a Zero-Sum Game and What Can Administrators Do

question 31

Essay

What is a zero-sum game and what can administrators do when they find themselves engaged in one?

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Definitions:

News Media

The sector of the media that focuses on presenting current news to the public through various platforms, including newspapers, television, and the internet.

AVE

Advertising Value Equivalency, a metric used in public relations to measure the benefit to a client from media coverage that is equivalent to the cost of advertising.

Scientific Validity

The extent to which research findings and experiments are accurately grounded in scientific methods and principles, ensuring reliability and truthfulness in outcomes.

Impressions

A tactic designed to measure the impact of news coverage that assumes that the number of subscribers to a publication or viewers/listeners to a broadcast is equal to the audience reached with a news item or story they placed.