Examlex
This group, part of the major school of thought that emerged in addition to the Daoists, believed that human nature demanded strong leadership because it tended to be wicked and lazy.
Competitor Pricing
The practice of setting prices based on the prices of similar products or services offered by competitors in the market.
Perceived Value
The value a consumer believes a product or service has, which may not always reflect its actual price or cost.
4 Ps
Refers to the product, price, place, and promotion - elements considered essential in the marketing of goods or services.
Product Benefits
Refers to the positive outcomes or attributes that customers receive from using a product, enhancing their satisfaction or solving their problems.
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