Which of the Following Is NOT Used in Indirect Assessment?​

question 8

Multiple Choice

Which of the following is NOT used in indirect assessment?​

• A) ​interviews
• B) ​questionnaires
• C) ​direct observation
• D) rating scales​

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Definitions:

Backlash

A strong and adverse reaction by a large number of people, often against a social or political development, which can affect public perceptions of a brand.

Loyal Users

This term describes consumers who repeatedly choose and prefer a particular brand or product over competitors, often due to satisfaction, trust, or perceived value.

Repositioning

The strategy of altering the market position of a product or brand to target new demographics or change consumer perceptions.

Brand's Position

involves the unique place a brand occupies in the minds of consumers, distinguishing it from competitors in terms of attributes, benefits, or values.