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A Behavior Occurs and Is Immediately Followed by a Consequence

question 3

Multiple Choice

A behavior occurs and is immediately followed by a consequence that results in the increased likelihood of the behavior occurring in the future.This process is called:

Definitions:

Brand Recognition

The extent to which consumers are able to identify a brand by its attributes, making it stand out from competitors.

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Concept Testing

A marketing strategy that involves presenting a product concept to target consumers to gauge their reaction before the product's actual launch.

Test Marketing

A strategy used by companies to evaluate the potential success of a new product by releasing it in a limited market prior to a wide-scale launch.