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In Respondent Extinction,the CS Occurs Without the US and Eventually

question 25

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In respondent extinction,the CS occurs without the US and eventually the CS no longer elicits a CR.


Definitions:

Discussion

An exchange of ideas, opinions, or information through conversation, aiming for mutual understanding or decision-making.

Customer Benefit Approach

An approach whereby the salesperson asks questions that imply that the product will benefit the prospect.

Critical Needs

Essential requirements or factors that must be addressed or fulfilled to ensure the success or survival of a project, initiative, or business operation.

Probes

Questions or statements designed to gather more information, clarify understanding, or uncover needs and preferences during a conversation or sales process.

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