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Sales Response Function
Relates the expense of the marketing effort to the marketing results obtained.
U-shaped
Refers to a pattern or layout that resembles the letter “U,” often used to describe the configuration of tables, desks, or other arrangements.
S-shaped
A term often used to describe a curve or growth pattern that starts slowly, accelerates, and then slows down again, resembling the letter "S."
Kaizen
A Japanese business philosophy of continuous improvement of working practices, personal efficiency, etc.
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