Examlex
Children can place numbers on a number line at about age
Consideration Set
A group of brands or products that a consumer views as viable options to fulfill a specific need or desire.
Subjective Attributes
Qualitative features or characteristics of a product or service that are based on personal opinions, tastes, and preferences.
Objective Attributes
The tangible and measurable features of a product, such as quality, price, and size, which can be directly compared across products.
Postpurchase Behavior
Consumer actions and attitudes after buying a product, including usage, evaluation, and the expression of satisfaction or dissatisfaction.
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