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In a Vehicle Mileage Application, You Enter Number of Miles

question 63

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In a vehicle mileage application, you enter number of miles traveled by a vehicle and the amount of fuel used for 30 consecutive days. From this data the average monthly mileage of the vehicle is calculated. Which of the following should be done to improve the program design?


Definitions:

Top-Of-Mind Awareness

A prominent place in people’s memories that triggers a response without them having to put any thought into it.

Consumers

Individuals or households that purchase goods and services for personal use.

Integrated Marketing Communication (IMC) Strategy

A holistic approach in marketing that aims to ensure consistency of message and the complementary use of media to reinforce the customer's brand experience.

Well-Defined Purpose

Refers to a clear, specific, and explicit goal or objective that guides an action, project, or strategy.

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