Article Summary According to a Study by the Center for Neighborhood Technology

question 69

True/False

Article Summary
According to a study by the Center for Neighborhood Technology, homes located within one-half mile of frequently-used public transportation held their value much better during the recent housing market downturn than did those without easy access to public transportation, and the greater home values reflect greater demand for neighborhoods in close proximity to public transportation. In addition to higher home values, the study found that close proximity to public transportation offers lower transportation costs, a wider variety of travel options, and access to more employment opportunities.
Source: Meg Handley, "Study: Proximity to Public Transit Boosts Home Values," U.S. News & World Report, March 22, 2013.
-When there is a negative externality, the competitive output is more than the economically efficient output level.

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Definitions:

Marketing Mix

A foundational model in marketing that describes the various elements that can be controlled by a company to influence consumers to purchase its products. It traditionally includes product, price, place, and promotion.

Logistics

Refers to the detailed coordination of a complex operation involving many people, facilities, or supplies.

Push-Pull Strategy

A marketing approach that combines both push tactics (direct selling, promotions to retailers) to create demand from supply channels and pull tactics (advertising, consumer promotions) to create consumer demand.

Forecast Sales

The process of predicting future sales volumes based on historical data, trends, and market analysis.