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Costs That Change as Output Changes Are Called Incremental Costs

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Costs that change as output changes are called incremental costs.


Definitions:

Third-party Answer Technique

A sales strategy where the salesperson introduces the opinions or experiences of a third party to validate the product or service and reduce buyer skepticism.

Objections

Concerns or reasons given by a potential buyer against making a purchase, which salespeople aim to overcome.

Price/value Formula

An evaluation method that compares the cost of a product or service to the perceived benefits it provides to the buyer, used to assess its overall value.

Product Objections

Refers to concerns or issues raised by a potential buyer about a product or service being sold.

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