A Common Mistake Made by Consumers Is the Failure to Ignore

question 148

True/False

A common mistake made by consumers is the failure to ignore the sunk costs of their actions.

---

Definitions:

Positive Reinforcement

A process in psychology that involves increasing the likelihood of a behavior by following it with a desirable consequence or reward.

Negative Reinforcement

A process in behavioral psychology where the removal of an unpleasant stimulus strengthens or increases the probability of a response.

Conditioned Taste Aversion

The learned avoidance of a certain food or drink because it has been associated with an unpleasant or aversive experience.

Higher-Order Conditioning

A form of conditioning where a stimulus is paired with a previously conditioned stimulus, leading to a response even without the presence of the original, unconditioned stimulus.