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Behavioural Economists Examine Choices That Consumers Make That Are Not

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Behavioural economists examine choices that consumers make that are not economically rational.Economists generally assume that people are rational; that is, they weigh the benefits and costs of an action and choose an action only if the benefits outweigh the costs.Why do consumers not act rationally when the result is that they make themselves worse off?
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Anglicized

The process of making something more English in style, language, or culture.

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A community or population made up of people who share a common cultural background or descent, including language, tradition, and often religion or geographic origin.

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